Sew the Look Submission Guidelines

Submission Guidelines

Collections open to the Sew the Look showcase (the "Showcase") will be designated on the SEW the LOOK page exclusively. All other previous and future collections do not qualify for the Showcase.

Only the patterns in the New Sewing Patterns category are eligible for the Showcase.

Butterick Fall 2020 Collection Pattern List:

One maker submission per person, per collection.

Maker photos will remain on our website for one season cycle (ex. Fall 2020 through Fall 2021) or one year, whichever comes first. Maker photos will link to the pattern page for as long as the pattern is on our website. This link will remain on our website as long as the pattern is on our website. We will link to your maker social profile or blog, if you have provided this information.

We have the right to remove any maker image and detail at our discretion. Notwithstanding anything of the foregoing to the contrary, we have the right to discontinue the Showcase and remove all maker images and other maker-submitted content at our discretion.

We have the right to share all photos submitted through our Sew the Look page form on all company channels including websites, emails, and social media.

Voting Guidelines

To vote on Sew the Look™ maker photos, you must submit your votes via the website form (the “Voting Form”) found at by rating them on a scale of 1 heart (lowest) to 5 hearts (highest) during the voting period for each specified new sewing patterns collection as shown on (


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